"How long will this take?" is almost always one of the first three questions we get asked, and it's a fair one — but the honest answer depends entirely on what "this" actually includes, which is why we always scope before quoting a timeline.
A standard business website: 2-4 weeks
A marketing site with a handful of pages — home, about, services, contact — built on a template or a straightforward CMS setup, typically takes two to four weeks from an approved design to launch. Most of that time is design review and content, not code.
A custom web application: several months
Anything with user accounts, a database-backed dashboard, or logic specific to your business (booking systems, internal tools, marketplaces) is a different category of project entirely, and usually measured in months rather than weeks. The timeline here depends heavily on how well-defined the requirements are before development starts.
What actually adds time (and it's rarely the coding)
In our experience, the biggest timeline risks aren't technical — they're waiting on content (copy, photos, product data) and waiting on feedback rounds. A project with content ready on day one and same-week feedback turnaround moves dramatically faster than one where either of those is delayed.
Why we scope before quoting a date
Giving a timeline before understanding scope is just a guess dressed up as a commitment. We ask about your goals and requirements first, then agree on a realistic timeline and fixed price together — which is also why the timeline we give you tends to actually hold, since it wasn't invented before we knew what we were building.